Simple solutions are the most difficult to arrive at, it took quiet a while for Powergear to finalize the agency who would be rebranding their company after a span of 3 decades. We were given the task of coming up with a new brand Identity and a full fledge CMS website. Initially we came up with something quite complex for the logo, the client liked it but were not able to identify with it. We set out to find a solution. We thought of elements related to power generation and narrowed down to the 1 that was common to all Powergear products. We designed a logo with a rotating fan at an unique angle. This was yet another simple but befitting solution.