Nova was a special client who were very discerning. Their brief was to create some outstanding and unique creative targeted at their niche clientele. They were very particular that only something ‘out of the box’ will catch the attention of their target. After some preliminary brainstorming, our team devised the idea of introducing some arresting illustration into the layouts. The result was a series of illustration based artworks that were published in top ranking magazines and met with tremendous response.