On completion of 3 years since inception Annai Arul Hospital felt that there was something lacking in their interior décor and wanted to give it a fillip with some fresh interior work. This meant that a substantial outlay was required. When this was mentioned to Postlor team, we gave our thought to it and came up with a winning solution. The team suggested that Annai Arul Hospital should do a interior branding. This involved creating wall displays and communication highlighting each of the specialty departments and services at the hospital. The communication addressed the information need on each disease and projected Annai Arul as the solution provider. When this wall displays were put up one by one, it perked up the interiors and at the same time remained relevant to the patients who walked-in. This was a effective marketing effort.